kodak

英 ['k??d?k] 美
  • n. 小型照相機(jī)

考試真題


Decades ago, Kodak anticipated that digital photography would overtake film — and in fact, Kodak invented the first digital camera in 1975 — but in a fateful decision, the company chose to shelf its new discovery to focus on its traditional film business.

出自-2013年6月閱讀原文

It wasn't that Kodak was blind to the future, said Rebecca Henderson, a professor at Harvard Business School, but rather that it failed to execute on a strategy to confront it.

出自-2013年6月閱讀原文

Although Kodak anticipated the inevitable rise of digital photography, its corporate(企業(yè)的) culture was too rooted in the successes of the past for it to make the clean break necessary to fully embrace the future

出自-2013年6月閱讀原文

But the 1980s brought new competition from Japanese film company Fuji Photo, which undermined Kodak by offering lower prices for film and photo supplies.

出自-2013年6月閱讀原文

Kodak is an example of a firm that was very much aware that they had to adapt, and spent a lot of money trying to do so, but ultimately failed.

出自-2013年6月閱讀原文

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